Guiding AI with Human Wisdom

At Ordinary Wisdom, we believe that in a world of pervasive AI, each organization will expect its AI applications and agents to align with selected societal and organizational values — rather than being tied to values of particular AI models. Our mission is to deliver a robust, flexible and easy-to-implement platform that bridges the gap between evolving artificial intelligence and human values, ensuring that AI serves human organizations with integrity and purpose.

Our patent-pending technical pipeline combines a variety of AI techniques, both well-established and cutting-edge, with values and data sourced from collective human intelligence. By allowing you to move from generic models to value-aligned systems, we help you build AI that reflects the wisdom of your specific domain.

Key Features

The Ordinary Wisdom platform both controls and evaluates model behavior. Our beta platform includes:

  • LLM generation based on human wisdom contained in portfolios of books and other documents
  • Specification of values-based, organization-specific constitutions to guide generation
  • Automated evaluation of outputs against specified values

Ordinary Wisdom works with any LLM, including both proprietary and open models. The platform allows organizations to specify LLM controls, and includes an application programming interface (API) that allows organizations to incorporate modified LLM output into any application.

We are steadily improving and extending our platform, including to add additional methods for post-generation control of model outputs, and to optimize control methods.

See our documentation for a detailed description of current features.

Use Cases and Implementation

Ordinary Wisdom is effective across a wide range of sectors, including:

  • Regulated industries, e.g., financial services, healthcare, legal
  • Agent deployment at scale, e.g., robotics, defense
  • Brand owners — to establish a distinctive brand voice

We engage actively with customers on implementation of specific use cases. Please contact us to discuss.

Co-Founders

Maury Shenk

Maury Shenk

CEO

Maury Shenk is a serial entrepreneur, lawyer, investor and AI-focused innovator. He is founder of AI-driven edtech start-up PlaylistBuilder and consulting firm Lily Innovation (through which he manages a portfolio of advisory and investment activities), former London managing partner and ongoing advisor of law firm Steptoe, director of Anduril UK, and senior advisor to edtech unicorn PeopleCert. Maury is a graduate of Harvard College and Stanford Law School, speaks about 9 languages, and writes the Substack blog LearnTech.

Professor Michael Mainelli

Professor Michael Mainelli

Chairman

Michael Mainelli is Chairman of Z/Yen Group & Ordinary Wisdom, and President of the London Chamber of Commerce & Industry. A qualified accountant, securities professional, computer specialist, and management consultant, educated at Harvard University and Trinity College Dublin, he earned his PhD at the London School of Economics. Michael's AI experience dates from large-scale neural networks in the 1970s to support vector machines in the 1990s. He is a prolific writer; his book co-authored with Ian Harris, The Price of Fish: A New Approach to Wicked Economics and Better Decisions, won the 2012 Independent Publisher Book Awards Finance, Investment & Economics Gold Prize. He was Lord Mayor of London 2023–2024.

Partners

Cisi Imperial Kings College Nu L Zyonblk